Picture choices make Gravity Forms easier to fill out. A customer picking a paint color, a package, a room style or a product option decides faster when they can see it. For years the go-to add-on for that has been Gravity Forms Image Choices by JetSloth. It’s a good plugin, and we used it on client sites for a long time.
We built our own anyway. Visual Choices for Gravity Forms does everything we relied on Image Choices for, plus the things we kept wishing it did. This post puts the two side by side so you can decide which one fits your sites. Where Image Choices is the better pick, we say so.
Competitor details below come from JetSloth’s Image Choices product page as of November 2026. Plugins change, so check their page for anything that matters to your decision.
The short version
- Pick Visual Choices if you want per-choice descriptions and badges, minimum and maximum picks on checkboxes, a side-by-side Row layout for longer options, or a one-time lifetime license. Its plugin licenses cost the same as or less than Image Choices, and it’s free for active WP Wizards clients.
- Pick Image Choices if you need quantity selection on single product fields, or its integrations with other JetSloth add-ons like Populate Anything.
- Already on Image Choices? Visual Choices is built to pick up your existing image fields once you deactivate it, and WP Wizards will help you switch if anything doesn’t carry over.
Feature comparison
| Feature | Visual Choices | Image Choices (JetSloth) |
|---|---|---|
| Radio buttons and checkboxes | Yes | Yes |
| Product and option fields | Yes | Yes |
| Shipping fields | Yes | Yes |
| Poll, Survey and Quiz fields | Yes | Yes |
| Built-in styles | 6: Card, Tile, Polaroid, Circle, Outline, Row | 6: Simple, Cover Tile, Polaroid, Float Card, Porthole, Circle |
| Image beside the text (row layout) | Yes, the Row style | Not listed |
| Columns for desktop, tablet and phone | Yes, plus Auto fit | Yes |
| Image shape and fit | Square, 4:3, 3:2, 16:9, portrait or natural; fill or show whole image | Cover, natural or fit |
| Show or hide labels | Yes (hidden labels stay readable for screen readers) | Yes |
| Description under each choice | Yes | Not listed |
| Badge on a choice (e.g. “Most popular”) | Yes | Not listed |
| Minimum and maximum picks on checkboxes | Yes, checked in the browser and on submit | Not listed |
| Zoom to view images larger | Yes, with keyboard and arrow-key support | Yes |
| Highlight color per field | Yes, or follows your Gravity Forms theme color | Not listed |
| Add images to several choices at once | Yes, select multiple images and they fill in order | Not listed |
| Images in entries and the entries list | Yes | Yes |
| Images in notification emails | Yes: {all_fields}, plus :image and :image_url on any field merge tag |
Yes: {all_fields} and single field merge tags |
| Quantity on single product fields | No | Yes |
| Integrations with other add-ons | Works with standard Gravity Forms features | Populate Anything, Tooltips, Collapsible Sections (separate JetSloth add-ons), Gravity PDF |
| Picks up existing Image Choices fields | Yes, with a one-click import | Not applicable |
| Minimum Gravity Forms version | 2.5 | 2.6 |
“Not listed” means the feature isn’t mentioned on JetSloth’s product page. It may be possible with another add-on or custom code.
Pricing comparison
We priced Visual Choices to match Image Choices for unlimited sites and come in lower for smaller setups, with a lifetime option they don’t offer.
| Plan | Visual Choices | Image Choices (JetSloth) |
|---|---|---|
| One site | $29/year | $49/year (one plan covers unlimited sites) |
| Five sites | $39/year | $49/year (one plan covers unlimited sites) |
| Unlimited sites | $49/year | $49/year |
| Lifetime license, one site | $149 once, updates for life | Not listed |
| Every plugin from the developer | All-Access: $499 once, lifetime | All Access: $249/year |
| WP Wizards clients | Free while you’re an active client | No equivalent |
On unlimited sites the yearly price is the same, $49. On one to five sites, Visual Choices costs less. And a few situations tip it further:
- You only need it on one site, for good. The lifetime license is $149 once. No renewal reminders, and updates keep coming.
- You’re a WP Wizards client. It’s included free on your site while you’re on an ongoing service plan, along with every other plugin we make.
- You’d rather pay once. All-Access is a single $499 payment for every WP Wizards plugin, for life. JetSloth’s All Access is $249 every year, so ours costs less from the start of year three.
- You need the extra features. Descriptions, badges, min/max picks and the Row layout are built in, with nothing else to buy or code.
Where Visual Choices is better
Choices that explain themselves
A picture alone doesn’t always tell the whole story. With Visual Choices you can add a short description under any choice (“Includes setup and training”) and a badge on top (“Most popular”, “Best value”). That turns a simple picker into something closer to a pricing table, without leaving Gravity Forms.
Limits on checkbox picks
“Choose up to three” is one of the most common requests on image forms, and it usually means another add-on or custom code. Visual Choices has minimum and maximum picks built in. When someone reaches the limit, the other choices dim and a short note explains why. The limit is checked again when the form is submitted, so it holds even if someone gets around the page.
A Row style for longer options
Grid cards are great for colors and products, but they get cramped when each option needs a sentence of explanation. The Row style puts a small image beside the text, like a list. It’s easy to read on phones and works well for services and packages.
Faster setup
In the form editor, click the image button on any choice and pick several images at once. They fill the choices in order, so a ten-choice field takes one trip to the media library instead of ten.
Switching is painless
If your forms already use Image Choices, Visual Choices is built to read the images and layout settings those fields already have. Deactivate Image Choices, then use the one-click import under Forms › Settings › Visual Choices to bring those fields into the new editor. The goal is no rebuilding forms and no re-uploading images. If a field doesn’t come across the way you expect, get in touch and we’ll sort it out.
Nothing else breaks
Visual Choices keeps the real Gravity Forms radio buttons and checkboxes underneath the images. Conditional logic, calculations, product totals and screen readers keep working exactly as before, and keyboard users can tab through the choices with a clear focus outline.
Where Image Choices is better
- Quantity on single product fields. If you sell products with a quantity box inside the form, Image Choices handles that and we don’t yet.
- The JetSloth ecosystem. If you already use Populate Anything, Tooltips or Collapsible Sections from JetSloth, Image Choices is designed to work with them.
Frequently asked questions
Can I run both plugins at once?
We don’t recommend it on the same form. Deactivate Image Choices before turning on Visual Choices for fields it already manages, so only one plugin styles each field.
Will my notification emails still show the images?
Yes. {all_fields} includes the chosen images, and you can add :image to any field merge tag to show images for just that field, or :image_url to output the image links.
Does it work with the Gravity Forms Orbital theme?
Yes. Visual Choices follows your form’s theme color by default, and you can set a different highlight color per field.
Do I need Gravity Forms Elite?
No. Visual Choices works with any Gravity Forms license, version 2.5 or newer. Poll, Survey and Quiz fields need those official add-ons installed.
The bottom line
Both plugins put good-looking image choices in Gravity Forms, and for unlimited sites they cost the same $49 a year. If you depend on quantity fields or other JetSloth add-ons, Image Choices makes sense. For richer choices with descriptions, badges and pick limits, a lower price on smaller plans, a one-time lifetime option, or free access as a WP Wizards client, Visual Choices is the better fit.
Ready to try it? See Visual Choices and pricing, or get every WP Wizards plugin with All-Access.
Need something neither plugin does? We build custom WordPress plugins too.
