Case study · Pet services
Olde Towne School for Dogs
A new website for an Alexandria, Virginia institution founded in 1975, built to carry its training, retail, and grooming business into its next 50 years under new ownership.
- Client
- Olde Towne School for Dogs
- Industry
- Dog training, retail, and grooming
- Location
- Alexandria, VA
- Services
- Website design + development, SEO
- Platform
- WordPress + Divi
- Status
- In development
The challenge
A 50-year reputation on a website that didn’t match it.
Founded in 1975 and under new ownership since late 2022, the school had outgrown its old site. It needed a modern WordPress site that reflects the business today, is easy for the team to update, and is ready for its 50th anniversary.
Constraints
- Honor the school’s history and 50th anniversary branding
- Present training, retail, and grooming clearly without publishing training prices
- Leave room for a future client portal
What we did
A modern home for a long-standing local business.
Site structure
Clear paths for training, retail, grooming, and contact.
New WordPress build
Built in Divi with editable modules so the team can keep it current.
Anniversary-ready brand
Designed around the 50th anniversary identity.
Local SEO
Ongoing search work so Alexandria-area dog owners find the school for training, retail, and grooming.
Results
What changed.
- Launch in progress. Results will be added after launch with the client’s approval.
Numbers are only published with the client’s approval, the time period, and the source (for example Google Analytics or Search Console).
[Client quote — exact words, with approval. Leave this module disabled until you have one.]
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