Case study · Trucking & logistics
Interstate Haulers
A family-owned nationwide transport company repositioned online to win manufacturer, dealer, and disaster-response accounts without losing the individual owners who already call.
- Client
- Interstate Haulers
- Industry
- Nationwide transport
- Location
- Nationwide, continental US
- Services
- Website, SEO, Google Ads, email campaigns
- Platform
- WordPress + Divi, Gravity Forms
- Relationship
- Website first, then ongoing SEO, Google Ads and email
The challenge
The site spoke to one kind of customer.
The old homepage was built around individuals requesting a quick quote. Interstate Haulers wanted to grow corporate work with manufacturers, dealers, and disaster-response partners, and those buyers needed to see a professional operation built for them.
Constraints
- Keep the quote path working for individual owners
- Use the existing estimate form (Gravity Forms) across the site
- Stay true to the company’s established brand colors
- Build in Divi so the team can edit pages later
What we did
Organized the site around who’s buying.
Client-type homepage
Four clear paths for Manufacturers, Dealers, Individual Owners, and Disaster Response, with the quick estimate moved to a supporting role.
Dedicated client pages
A page for each client type explaining how Interstate Haulers works with them.
"What We Haul" pages
Service pages for boats, travel trailers and RVs, and cargo trailers, grouped under one What We Haul section.
Corporate look in their brand
A more professional, conversion-focused design that keeps their red, white, and navy identity.
Editable Divi build
Native Divi modules, Theme Builder header and footer, and a child theme, so updates do not require a developer.
SEO and email
After launch, a focused SEO program and targeted email campaigns.
Google Ads campaigns
We run their Google Ads, sending each search to the page built for that customer type: manufacturers, dealers, individual owners, or disaster response.
Results
What changed.
- The client describes a significantly increased marketing presence after the SEO program (see quote).
Numbers are only published with the client’s approval, the time period, and the source (for example Google Analytics or Search Console).
We began with his team developing a new web site for Interstate Haulers, and followed by implementing focused SEO campaign that has significantly increased our marketing presence. We are now utilizing them for a targeted email campaign.
Services behind this project
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